Mary Mwihaki Munene
Doctorate Student, School Of Human Resource And Development, Jomo Kenyatta University Of Agriculture And Technology,
Predictive Role Of Market Innovation Management In The Performance Of Micro, Small And Medium Hotels In Nairobi
This paper looked at the predictive role of marketing innovation management in the performance of micro, small and medium enterprises in Nairobi. Despite their importance to the economy, in Kenya face many challenges, which have caused most of them to fail to graduate into large enterprises. A major reason for this massive failure is a diminishing market base

Mary Mwihaki Munene
Doctorate Student, School Of Human Resource And Development, Jomo Kenyatta University Of Agriculture And Technology,
Predictive Role Of Process Innovation Management In The Performance Of Micro, Small And Medium Hotels In Nairobi
Process innovation management (PIM) was hypothesized in this study to play an important role in the performance of Micro, small and medium enterprises. Process innovation management deals with the way firms identify, create and deliver products and services. Successful organizations strive to develop processes that tap into the needs of consumers in a timely and efficient manner. Due to changing

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